2022 (4 Weeks) — Corporate Identity
Personal Work
Adobe Illustrator and Photoshop
Creative rebranding of Air Busan, the South Korean low-cost carrier, draws inspiration from the elegant form of the Korean alphabet Hangul and traditional Korean architectural patterns. The rebranding encompasses various elements, including a boarding pass designed as a wristband. The brand icon features a seagull loved by the city of Busan, representing the essence of the brand.
