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Tag: Identity Design

  • Air Busan

    2022 (4 Weeks) — Corporate Identity
    Personal Work

    Adobe Illustrator and Photoshop

    Read Case Study here

    Creative rebranding of Air Busan, the South Korean low-cost carrier, draws inspiration from the elegant form of the Korean alphabet Hangul and traditional Korean architectural patterns. The rebranding encompasses various elements, including a boarding pass designed as a wristband. The brand icon features a seagull loved by the city of Busan, representing the essence of the brand.

  • Melbourne Cinémathèque 2024

    2023—Identity, publication and digital design
    Supervised by Kate Mansell

    Adobe After Effect, Premier Pro, Illustrator, and InDesign

    A fictional visual campaign Melbourne Cinémathèque 2024. The colour scheme reflects the city’s diverse cityscape and vibrant essence, symbolising the archival charm of movies, infusing them with renewed brilliance. This piece embodies the artistic spirit and cultural richness of Melbourne.