{"id":1804,"date":"2025-05-29T20:58:10","date_gmt":"2025-05-29T10:58:10","guid":{"rendered":"https:\/\/sangyeonpark.com\/?p=1804"},"modified":"2025-06-06T12:51:03","modified_gmt":"2025-06-06T02:51:03","slug":"air-busan","status":"publish","type":"post","link":"https:\/\/sangyeonpark.com\/index.php\/2025\/05\/29\/air-busan\/","title":{"rendered":"Air Busan"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">2022 (4 Weeks) \u2014 Corporate Identity<br><em>Personal Work<\/em><br><br>Adobe Illustrator and Photoshop<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/06\/airbusan-casestudy.pdf\">Read Case Study here<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Creative rebranding of Air Busan, the South Korean low-cost carrier, draws inspiration from the elegant form of the Korean alphabet Hangul and traditional Korean architectural patterns. The rebranding encompasses various elements, including a boarding pass designed as a wristband. The brand icon features a seagull loved by the city of Busan, representing the essence of the brand.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-bottom:16px\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1800\" src=\"https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan-optimised.webp\" alt=\"\" class=\"wp-image-1975\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan-optimised.webp 2400w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan-optimised-300x225.webp 300w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan-optimised-1024x768.webp 1024w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan-optimised-768x576.webp 768w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan-optimised-1536x1152.webp 1536w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan-optimised-2048x1536.webp 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:16px\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1800\" src=\"https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan2-optimised-1.webp\" alt=\"\" class=\"wp-image-1978\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan2-optimised-1.webp 2400w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan2-optimised-1-300x225.webp 300w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan2-optimised-1-1024x768.webp 1024w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan2-optimised-1-768x576.webp 768w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan2-optimised-1-1536x1152.webp 1536w, https:\/\/sangyeonpark.com\/wp-content\/uploads\/2025\/05\/airbusan2-optimised-1-2048x1536.webp 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022 (4 Weeks) \u2014 Corporate IdentityPersonal Work Adobe Illustrator and Photoshop Read Case Study here Creative rebranding of Air Busan, the South Korean low-cost carrier, draws inspiration from the elegant form of the Korean alphabet Hangul and traditional Korean architectural patterns. The rebranding encompasses various elements, including a boarding pass designed as a wristband. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14,12],"class_list":["post-1804","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-corporate-identity","tag-identity-design"],"_links":{"self":[{"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/posts\/1804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/comments?post=1804"}],"version-history":[{"count":6,"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/posts\/1804\/revisions"}],"predecessor-version":[{"id":1979,"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/posts\/1804\/revisions\/1979"}],"wp:attachment":[{"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/media?parent=1804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/categories?post=1804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sangyeonpark.com\/index.php\/wp-json\/wp\/v2\/tags?post=1804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}